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Adventity’s cutting-edge solution in the space of Retail Liabilities not only allows
companies to acquire new and profitable customers but also helps in nurturing the
relationship. The solutions offered are many-fold which could be broadly classified
as follows –
Customer Insight
Strategic Decisions
Customer Decisions
Customer Insight
- Segmentation
- Segment customers into homogenous groups with similar exhibited
- behavior and understand their needs
- Develop strategies for each segment individually
- Value Migration and Tripwire
- Intelligent MIS
- Monitor and track portfolio and customer performance
Strategic Management
- Pricing
- Framework for dual tariff structure
- Cost Management
- Reduce transaction costs by migration of customers to alternate economical channels
- Attrition Management
- Need for Proactive Retention Management System
- Revival of Inactive / Dud Accounts
- Branch Evaluation Index
- Cleaning up and optimization of Payroll Portfolio
- Setting up of Campaign Management System
Customer Decision
- Build stickiness factor by proactively X-selling bank’s other products & services
to the customer
- Proactively retain the customer if found profitable by making appropriate offers
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