The biggest asset of a bank is its customer base. However given the competition today, it is important for banks to understand the profiles of their customers and implement customized strategies covering the entire customer lifecycle stages like acquisition, value management, attrition, collections etc.
Some typical challenges faced by a bank are:
- What are the various customer profiles in my portfolio and what kind of services/products to Up-sell / Cross-selling to these customers to extract maximum value?
- Who are the most profitable customers on my portfolio?
- Who are the customers to be targeted for a campaign and what are the channels to be used?
- What should be the pricing strategy for my products?
- What is the risk profile of my customers and how much risk am I willing to incorporate in my portfolio?
Adventity Solutions
Adventity provides end to end solutions covering the entire gamut of marketing/risk/pricing solutions by combining predictive analytics with process implementation that helps banks to target profitable customers, minimize risks/losses, improve customer response and maximize campaign ROIs.
Customer Acquisition
Targeting right customers with right offer to improve response and profitability
Customer Segmentation
Segmentation solutions to help bank design effective customer management strategies.
Risk Management
Risk solutions in terms of scorecards for loan underwriting, approve/ deny criteria for highest return on investments
Collections – Recovery strategies
Collection strategies in collection scorecards, intelligent rules, vendor management to increase the collectibles for each unit of collection efforts
Fraud Management
Designing rules to identify and manage fraud in the areas of application, transaction fraud etc
Apart from analytics Adventity also offers reporting and data solutions to clients to improve on its business operations and processes.
Campaign Management
Designing, managing and improving the campaign management processes using in-house tools and expertise for cross-sell up sell and other loyalty initiatives.
Reporting solutions
Expert reporting solutions from corporate dashboards to branch level performance metrics using web based tools/solutions for assessing a health check on the business
Data management solutions
Expert data architecture and management solutions to harness the power of data across business fuctions.
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