While the matured retail markets have challenges in maintaining/increasing market shares through promotions and innovative loyalty programs, reducing cost through better managed supply chains, retailer in a nascent retail markets are faced with questions of market entry and format strategy, store locations, category assortment decision etc.
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| Retail Growth Levers |
Adventity’s retail solutions are focused on creating superior value by offering multi-dimensional solution across geographies, retail business, format and maturity of the market. Adventity classifies its retail offerings into
- Retail Customer Knowledge Services
- Retail Card Management Services
Retail Customer Knowledge Services
Retail Customer Knowledge Services Solutions enables retailers to deliver superior customer value, highly attractive product assortment, by generating meaningful insights from the reams of retail transaction data. The service offering includes:
Customer Insights & Market Effectiveness
Creating attractive offers and treatment strategies for sustained customer loyalty and profitability through generating customer insights, segmentation , statistical modeling etc.
Multi Channel Analytics
Combining insights from across channels (store, catalogue, e-retail) for a measured response to market opportunity and customer treatment
Category & Supply Chain Analytics
Through purchase behavior analysis, effective store management, pricing decisions ensuring profitability to the retailer
Operational Alignment
Deciding the format for a new store market entry strategy, location, customer cross sell etc to align the business to capitalizing on any retailing opportunity
Retail Card Management Services
Retail Card Management Service Focuses on creating sustained customer loyalty through the management of a store based card program. Adventity through its superior understanding of the retail data & processes and capitalizing on its basking and cards practice, provides end-to-end portfolio management services to retail store card portfolios.
These solutions enable a retailer to create effective cross sell strategies, continued customer engagement action; design store offers etc resulting in long term customer profitability.
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