Predictive Analytics to Guide Decision-making

Predictive Solutions

Make smarter decisions using our Predictive Analytic solutions, which encompass extensive statistical modeling, forecasting and optimization, and simulation. Our predictive analytic solutions provide a wide range of techniques and processes for the analysis and interpretation of data to identify patterns, key performance variables and interdependencies, leading ultimately to new insights for guided decision-making.

ABC of Risk Solutions

Sutherland risk solutions helps manage risk throughout the customer life cycle

• Application Scorecards – to assess origination risk
• Behavioral Scorecards – to assess behavioral risk of existing customers on an ongoing basis
• Collections and Recovery Scorecards – to assess collectablility from current delinquent customers
• Loss Forecasting and Fraud Prediction – to assess losses at portfolio level and compliance

Marketing Solutions

Sutherland provides tailored marketing solutions for select verticals to improve and optimize marketing drives

• Response Propensity Models
• Cross sell & Up sell Models
• Attrition Models for Banks, Telecom, Insurance firms
• Customer Lifetime Value Prediction Models
• Credit Card Activation/Usage Models
• Spend Prediction Models

Marketing ROI Solutions

Superior Marketing Mix Models from Sutherland helps optimize marketing spend by activity and channel and ensure maximum return on budgeted spends

• Comprehensive marketing mix models
• Optimization of marketing spend
• Promotion effectiveness analysis

Pricing Models

Customized and generic pricing models from Sutherland help assess risk return tradeoff for risk based pricing while elasticity helps to capture maximum price from customer

• Price elasticity models
• Risk Based Pricing

Credit Line Management

Models from Sutherland help determine and manage Credit line dynamically on a month on month basis

• Credit line prediction models
• Increase/Decrease credit line decision models

Tailored Solutions

Along with the packaged analytical models mentioned above, Sutherland also specializes in providing solutions customized to the client’s needs.